• Special report: The end of traditional mammography?

    July 19, 2013

    by Carol Ko , Staff Writer

    This first appeared in the July 2013 issue of DOTmed Business News

    It’s no secret that getting a mammogram is a nerve-wracking experience for many women. Although some studies suggest women at higher risk for breast cancer are more likely to get regular screens, others show that the most fearful women are the least likely to be screened.

    To that end, many imaging centers are working to try to put women at ease by making their mammography screening more than just a test. “We want to make sure they’re the most important person at that given moment,” explains Barbara Marshall of Battlefield Imaging.

    The facility, based in Ringgold Georgia, is designed to convey a spa-like feeling, complete with oversized furniture, flat screen TVs and a nutrition café. Even the center’s mammography machines supplied by Siemens contribute to the atmosphere, coming in different colors like pink and green, and equipped with mood lighting designed to soothe the patient. “It’s been the talk of the community,” says Marshall. “The patients are surprised when they see it, they say, this is beautiful.”

    But even as doctors are trying to encourage more of the population to get screened regularly, others are questioning whether routine annual screenings for certain women are necessary at all. [Read More…]